Let’s cut the mumbo jumbo and get straight to the point.
Slice owner Judy Jossi is a no-nonsense, data-driven marketer who weaves creative and analytical insights into targeted marketing programs.
How Slice Can Serve You
Strategy
With her clients, Judy emphasizes:
Segmenting markets & audiences
Acquiring & retaining customers
Mapping a customer’s journey
Execution
Judy’s leadership expertise includes:
Aligning stakeholders and key players
Managing integrated teams
Streamlining processes
Building multichannel programs:
Direct Mail, Email, Digital Display, Lead Nurturing through Marketing Automation
Analysis
Working full circle, Judy details:
Customer and prospect data insights
Response data analysis & results reporting
Recommendations for course corrections
What To Expect From Slice
High-Value Customer Focus
As a leader in account-based marketing, database marketing, and B2B2C marketing, Judy focuses her energy on finding the right customers that drive business value.
Creative + Analytical Range
With a pragmatic, hands-on approach, Judy bridges time-tested tactics with emerging marketing practices that balance brand building, creative vision and data-driven insights to deliver a strong ROI.
Immersion + Collaboration
Judy quickly asks the right questions to immediately immerse herself in her clients business, and is as comfortable being a team member as she is leading a team — whether that is launching a pilot program or a brand new product.
A Sample of Slice Clients
Read What Clients Say
“Judy approached the task as she approaches all her work, with a rare blend of strategic thinking and with good humor.”
— Assistant Professor, St. Kate’s
“Judy's attention to detail, her ability to solve problems creatively, her cooperative working style, and her support helped to achieve consistent growth year over year.”
— Marketing Director, Second Harvest Heartland
“Judy has an amazing ability to put the customer at the center of everything she does . . . We have partnered on several complex projects and Judy provides a thoughtful and thorough approach to identifying target segments, understanding the needs of each one, and capitalizing on how to translate those needs into relevant entry points for brands. She listens and adapts to find the right approach for each problem you are trying to solve. On top of all that, she is just fun to work with!”
— Chief Marketing Officer, St. Olaf College
“At 12 years, Judy enjoys the longest tenure of any of our communications partners.”
— Marketing Director, Red Wing Shoe Company
“Proactive and tenacious.”
— Co-Founder and Managing Director, Equals 3, Inc
“Thank you for your leadership in this project. You are holding it all together!”
— Global B2B Marketing Manager, Red Wing Shoe Company
“I love working with Judy and would jump at the opportunity to do so again!”
— Integrated Communication & Marketing Leader
“She is a quick study and a quick wit. She is always on point and not burdened by pretense, excuses or fluff.”
— Chief Executive Officer, Realief Centers
“She offers a refreshing, no-nonsense approach to making marketing decisions based on good data and a long career of implementing successful marketing programs across many industries.”
— Owner, Dempsey Direct Marketing Inc
“Working with Judy is an absolute pleasure. Her extensive experience coupled with absolute integrity and fresh creativity provide the foundation for magic to occur. And by magic I mean results, results, results!”
— President, Nura New Ventures Division
Judy Jossi solves marketing
problems with transparency, timeliness, and pragmaticism.
Her clients have praised her abilities to always be on time, nail deadlines, and remain incredibly persistent within her pursuit to navigate her clients’ marketing puzzles and deliver the right-sized solution.
Previously, she spent 20 years working in national advertising agencies, including Grey Global, Carmichael Lynch and Fallon, wearing the hats of direct marketing, database marketing and integrated marketing, followed by 5 years as the president of a small agency.
Judy is married to a writer. Together they have two young adult children navigating post-graduation via a global pandemic, and one sassy tabby navigating the legs of the furniture. Judy can often be found on a long bike ride, meandering on a hike, cursing a difficult knitting pattern or simply enjoying a good book.
Contact Slice Consulting
jjossi@sliceconsulting.com
Phone
612-716-7077